Omni-channel Marketing Campaign

BILLBOARD, EDDM POSTCARDS & SOCIAL AD

The goal was to generate qualified mortgage leads within the 35209 ZIP code by reaching prospective clients where they lived, drove, and spent time online. I developed an integrated campaign connecting direct mail, paid social media, and outdoor advertising around one targeted financing message.

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The campaign unfolded across multiple touchpoints: three direct-mail drops totaling 12,000 EDDM postcards, while the month-long social campaign generated 62.8K views and reached 32.8K people. A strategically placed billboard extended the campaign’s physical presence through the end of the year, providing months of continued visibility within the target market.

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Together, the three channels generated 9 qualified leads from a highly targeted geographic audience. The campaign demonstrates how coordinating digital, direct mail, and out-of-home media can build sustained local visibility and turn an integrated strategy into measurable business opportunities.