In July of 2018, I took over the running of the Campaign for UAB social media accounts. The Campaign for UAB was "the most ambitious fundraising effort in the history of the University of Alabama at Birmingham" (Bakken). The objectives of the campaign were to raise money to support education, research, patient care, community service, and economic developments.
It was extremely rewarding working alongside the Communications Director, Karri Neal and develop a strategy to reach donors by highlighting the five elements of the fundraising efforts. Before I took over the Campaign for UAB Facebook the average reach per post was ~104 and the average engagements per post were ~12. Below are some examples of the best performing content I curated.
Photos from UAB Archives solicited an incredible response, therefore I began posting one every week for Throwback Thursday.
Relevant and timely user-generated content.
Videos with UAB staff and student testimonials.
The Campaign was a success, and in November 2018 UAB achieved its goal of raising $1 Billion.
In December 2017, I led a group of my classmates in a social media marketing campaign for the United Way of Central Alabama targeted at college students. We hoped to inform the student body of the causes United Way supports and encourage volunteering and donations through this campaign.
One of the first events we hosted was "From Blazers with Love" which gave students and faculty the opportunity to write letters to homebound seniors to be delivered by Meals on Wheels.
Over 40 UAB students and faculty participated and 60 letters were written.
One of my most memorable experiences during this project was joining forces with a local restaurant and sponsor to organize an event where 100% of the proceeds went to United Way.
The event was a success with over 60 attendees and more than $300 donated to United Way.
