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I revamped the social media marketing strategy for the University of Alabama at Birmingham (UAB) by bringing a fresh and inspiring new look to the student accounts.
In order to reach the target market on Instagram and Facebook, I incorporated user-generated content, sports, giveaways, and campus events into our strategy. These images are posts I created that were top-performing for the period.
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The results
Images are owned by UAB or user-generated
Accounts managed
Before I joined the Marketing team they often did not have the bandwidth to attend live events and capture content for Instagram stories. The content that was crowdsourced was sometimes insufficient for an animating story.
Creating Instagram stories was especially fun for me because I got to take advantage of my creative side. The enjoyment also came from being able to attend events, post in real-time and interact with students.
The results
I increased the frequency of posting to 5-7 tweets a day and focused on concise messaging while utilizing tags and hashtags.
An aspect I greatly enjoyed was participating in student experiences where I could take pictures and live-tweet. This aided in building excitement and encouraging attendance.
The student twitter strategy was similar to that of Facebook and Instagram because they share the same audience demographics, therefore, only a few changes needed to be made.
Image owned by UAB
Images taken by Davina Nielsen
The results
Images taken by Davina Nielsen
